ARTS OF ITALY | OVS

CLIENT

OVS

LOCATION

Italia

YEAR

2016-2017-2018

ACTIVITIES

Concept creation and artistic direction, Coordination of artistic and institutional partners, Iconographic research, content production, supervision of the communication plan, Management of events related to the project

SERVICES

Projects

Territory

OVS Arts of Italy is a project of Corporate Social Responsibility that we’ve conceived alongside OVS and the Ministry of Cultural Heritage and Activities, with the objective to show and let rediscover Italy’s extraordinary heritage.

In the 2016 edition, some precious details and unique motifs, taken from ten unknown Italian works of art, inspired an unprecedented capsule collection designed to give visibility to minor works of Italian art.

The capsule collection for the 2017 edition was inspired by iconographic motifs of some works of Italian decorative art of the 17th and 18th centuries, beginning to the collections of the Palatine Gallery in Palazzo Pitti, the Museo degli Argenti in Florence, and the Poldi Pezzoli Museum in Milan.

The 2018 edition was inspired by the world of Italian theatre and opera, an extraordinary musical and cultural heritage that has contributed to making Italy famous throughout the world.

2016: Watch the video

2017: Watch the video

2018: Watch the video