DE-SIGNO | SALONE DEL MOBILE MILANO.SHANGHAI

CLIENT

Salone del Mobile

LOCATION

Milan, Shanghai

YEAR

2019-2020

ACTIVITIES

Concept creation and artistic direction, Executive and creative production, Content production and supervision, Iconographic and bibliographic research, text editing, Involvement and coordination of technical, artistic and institutional partners

SERVICES

Products

Exposition

In occasion of the 500th anniversary of Leonardo’s death, Salone del Mobile.Milano paid tribute to the eclectic genius of the Italian Renaissance with DE-SIGNO, an installation that celebrates his work but above all his legacy to the culture of design and know-how.

The installation, ideated, designed and produced by our studio, illustrates Leonardo’s planning ability and the industriousness of the Renaissance shops and workshops in relation to the planning and know-how of contemporary design companies: all in the Italian sign of the culture of beauty.

In an area of 400 square meters, set up inside the MIFA 1862 Theatre, an immersive show combines the languages of cinema, music and theatre, wrapping the visitors and bringing them from the world of Leonardo to nowadays with a narrating voice. With this suggestive installation, we celebrate the importance of cultural exchanges between Italy and China that exist today and that have existed in the past.

Watch the video
Watch the video