A project conceived for Fidenza Village to renovate and relaunch the campaign of the Emilian territory’s narration and valorization undertaken by the Village under our artistic direction.
Cara Emilia remarks the Village’s positioning not only as a high-end shopping destination, but also as a reality of cultural dissemination profoundly eradicated in the institutional context of its community of reference.
The project is articulated around the multimedia narration of a path of unprecedented tourist experiences, off from the traditional routes, between the provinces of Parma, Piacenza and Reggio Emilia. 10 tourist packages designed and created in collaboration with the territorial association Destinazione Emilia, accompanied by a digital travel diary and an interactive illustrated map of Emilia, accompanied the public to discover its nature, its landscapes, its most hidden arts, perfumes, flavors and know-how of its extraordinary human capital.
press release
rampello & partners srl
milano
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