I GIOCHI DEL SILENZIO – TOKYO OLYMPICS 2021

CLIENT

Technogym

LOCATION

Tokyo

YEAR

2021

ACTIVITIES

Strategic creative consultancy, Concept creation, Artistic direction

SERVICES

Projects

Exposition

An artistic installation curated by our studio and promoted by CONI and Technogym – global leading company in fitness and sport and Tokyo Olympics’ official provider – in occasion of the sporting event.

It is a multimedia exhibition itinerary inaugurated on July 22nd at Casa Italia, the CONI base in Tokyo, where, surrounded by a space as silent as the stands of sports arenas in the post-pandemic era, six young athletes of the Italian Olympic team are portrayed during their preparation for the Olympics both in the gym and on the competition field.

The dramatic black and white of the shots and videos amplify the absence of sound, the thunderous applause of the audience, the choral embrace of the cheering, the pride of the national flag, and focuses on a deeper and more intimate reflection on the meaning of the athletic gesture in the solemn moment of the competition.

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Foto credits: Marco Onofri