As Communication Sponsor of the Fondazione Italia Patria della Bellezza for the 2023 Call for Propositions, we have with great pleasure decided to adopt Mare Culturale Urbano, a new model for suburbs’ territory development based on processes of social inclusion, cultural innovation and urban regeneration.
We’ve decided to take action because, exactly as Mare Culturale Urbano, we believe in cultural activism and social aggregation.
The result of this collaboration was an original communication campaign to invite people to take part in the winter initiatives of the center. The protagonist was a lifeguard from the ‘20s who went around Milan as a missionary declaring his creed: offering assistance and protection through culture to carry out a fundamental rescue, the cultural rescue.
Given the success and positive outcome of the project, Fondazione Italia Patria della Bellezza has involved us to share our story of the project’s adoption and its related experience during the 2024 Forum della Bellezza.
press release
rampello & partners srl
milano
p.iva 09914980967
CONTACT
info@rampelloandpartners.com @rampelloandpartners